I headed to The Bookseller’s FutureBook 2014 Conference last Friday – there were a range of strands, but one that I personally found most interesting and raised a real call-to-arms was the Consumer Insight: Strategic Advantage, or just a Buzzword? panel. Here is my round-up, also found on Book2Book.
Hype around a word can often distract from its purpose, especially in the publishing industry. Despite the importance of ‘digital‘, ‘social media‘, ‘content’ and ‘the future‘, each has suffered delayed action due to a lack of understanding and an apprehensive pursuit from the book sector to learn from and engage with them. It was interesting to see that these words and phrases were once again the focus of the annual FutureBook conference, demonstrating a clear need for publishers to stop bandying them around as buzzwords but actually assessing their businesses and industry at large, and finding means of using these increasingly important strategies before they slip behind their non-publishing competitors: an argument that was passionately raised by the opening keynote, George Berkowski. Continue reading #FutureBook14 – Consumer Insight
When the publishing bug first bit in my final year at university, I was finalising the bibliography of a history essay. In the midst of perfecting comma placement, alphabetising authors and marking the difference between primary and secondary sources, it suddenly struck me that the publishing houses and locations over which I spent so long collecting for each utilised source weren’t merely a means of acquiring marks, but real places in which real people worked each day. This may sound silly now – but at the time it was a lightning bolt moment for me.
Continue reading #WorkingInPublishing – Franny’s Video Interview!
There are not many industries in the world in which we get to regularly meet our idols. Sports agents, perhaps, or television producers, have the privilege of meeting stars a large proportion of the time. Book publishing presents a whole different ball game however. It is hard find those who care as much about books as the people who live and breathe them in their day to day lives. That is not to say that the average person who reads doesn’t deeply care about the people behind the words – but book famous is not the same as famous.
Continue reading Meeting a luminary – Eleanor Catton at the Union Chapel, Islington
There must have been an element of destiny to the day when Franny met Perks. With the former as part of the interviewing team, and the latter as interviewee, to all appearances, it would seem that we were going to be colleagues for only a month in the independent publishing firm, Oldcastle Books. But with Perks’ extended contract, time proved that we had plenty in common – from all things bookish, to attending author events as overenthusiastic fans; from looking for new things to do in London, to eating all the good food we could lay our hands on – here was a friendship that surpassed working cordialities.
I don’t think either of us can remember the first time the blog idea was posed. Our jobs include lots of contact with bloggers and we are both keen reviewers/wannabe editors so I think the familiarity and experience all mixed together with a bit of enthusiasm and spark led to the grand idea of LET’S BLOG TOGETHER. Sharing the responsibility definitely seemed like a great idea, and the more we’ve discussed it, we’ve gradually become more and more excited.
Seeing as we didn’t want to focus solely on book reviews, we didn’t want a ‘booky’ title, so after much deliberation and testing on friends, family and strangers, we decided on Franny & Perks. There’ll be books, baking, publishing experiences, fun events and so much more – we hope you enjoy the Franny & Perks blog experience!