I headed to The Bookseller’s FutureBook 2014 Conference last Friday – there were a range of strands, but one that I personally found most interesting and raised a real call-to-arms was the Consumer Insight: Strategic Advantage, or just a Buzzword? panel. Here is my round-up, also found on Book2Book.
Hype around a word can often distract from its purpose, especially in the publishing industry. Despite the importance of ‘digital‘, ‘social media‘, ‘content’ and ‘the future‘, each has suffered delayed action due to a lack of understanding and an apprehensive pursuit from the book sector to learn from and engage with them. It was interesting to see that these words and phrases were once again the focus of the annual FutureBook conference, demonstrating a clear need for publishers to stop bandying them around as buzzwords but actually assessing their businesses and industry at large, and finding means of using these increasingly important strategies before they slip behind their non-publishing competitors: an argument that was passionately raised by the opening keynote, George Berkowski. Continue reading #FutureBook14 – Consumer Insight